General Information

Government Type

Special Service District

Entity

Heber Valley Tourism and Economic Development

Public Body

HVTED Board

Notice Information

Add Notice to Calendar

Notice Title

HVTED Board Meeting Minutes August

Notice Tags

Public Meetings

Notice Type(s)

Meeting

Event Start Date & Time

August 12, 2024 03:30 PM

Event End Date & Time

August 12, 2024 05:00 PM

Description/Agenda

Board Meeting Agenda - August 12, 2024 - 3:30 pm 1. Welcome a. Mark Nelson, Board Chairman i. Meeting began at 3:51 PM. ii. In attendance: Mark Nelson, Jared Wright, Erik Rowland, and Lisa Orme b. Approval of Minutes from July 8, 2024 Minutes i. Motion to Approve: Lisa Orme ii. Second: Jared Wright iii. All in Favor 2. Review Financials a. Review of Finances and Check Detail - i. Inquired with board as to current structure of presentation of financials. 1. Mark Nelson: It is good to know when something is outside of the budget or unique in any way. It is good to have a reminder (once quarterly) of the current programs and initiatives or marketing outlets. It is good to know the goals and what drives the office so we have a purpose for the budget. 2. Lisa Orme: It's good to have the staff's input on any overages since the board is not as involved in the day to day operations. Detail on the overage, how it's being remedied, and future action should be provided. 3. Dallin will keep this as high level as needed for anything that may not need much attention so it's quick and focused. Keep updated on bids and other things received for the visitor center. Also, starting in 2025, the budget for HVTED and Chamber will be separate. ii. Currently everything is looking healthy. Chamber: We are currently in the positive and exceeding estimated revenues for both memberships and events. We are waiting for the Rural County Grant reimbursement for Wasatch Works but remainder is current en route. Operations: Currently in the negative for officer operations due to purchasing new chairs, new employees, and other unforeseen costs. Will be reallocated to another fund accordingly. iii. Check Detail: One large check issued to Love Communications for Summer Marketing, this is within the budget. iv. Motion to Accept Financials: Jared Wright v. Second: Lisa Orme vi. All Approved 3. Tourism Update a. Public Relations Update - Jessica T i. Ski UT event in NY in Oct. ii. Currently working on Winter season hosting opportunities. b. Tourism Indicators - Jessica B i. 273 Visitors in July ii. Merchandise has been selling well in Visitor Center. iii. July Website Performance: 107 sessions on Website, 3.37 pages per session, 90.3% engagement rate. Top Referrers: Google, Facebook, Direct, Storygize, Sojern + Top Cities: NOT SET, SLC, Englewood, Phoenix, Heber, LA Top Visited: Summer, Homepage, Blog-Crater, Events, Charleston 24 + iv. Tourism Newsletter: 31,734 subscribers with 14.4% open rate v. Restaurant Tax: 540,376 vi. TRT: 1,995,319 YTD, $187,528 (outside factors caused large increase) vii. 42K attendees for events in July. viii. 212,500 Co-op award funds received this year. c. Group Sales - Jana i. 11 RFP(s) in July, most came from CVENT. 3 Booked Business for a total of 385 room nights. 4. Economic Development/Chamber of Commerce a. Goal Setting 2025- b. County Sewer Pond Discussion i. Task: Find a use for this land that could possibly pay for and sustain a new sewer disposal system better suited to the growth of the County. ii. Board is being asked to provide any suggestions or input they might have to Dallin. c. Economic Development Video Discussion i. Discussed in previous board meeting sharing positive messaging about economic development and growth. How can we increase our unity and positivity regarding local issues. The goal of video: To help drive a positive public outlook. ii. Provided outline for a 2 min video script for board to review that included goals and purpose of video, distribution, and budget. 1. Mark Nelson: Be cautious on keeping the message informative and positive, not being leading. Be careful that this is not a sales pitch for the CRA and Heber City but more of a broad request to consider the bigger picture. Ensure it notes how we can all benefit from everyone working together on these initiatives. d. Destination Development Discussions i. Heber City ii. Midway e. County Admin Building Discussion i. New county building: The professional staff can move to any location, including the new County building. Visitor Services will need a strategized location near the park plaza, at Jordanelle? ii. Existing Visitor Center: With the growth in our office, we are going to need to increase our office space soon. Option to sell current building or remodel and keep professional staff here as well. iii. Per board, recommend that we commit to the space in the new admin building and that will give us some time to decide if that is going to change while they are building it. 5. Board Reports (If needed): a. Scott Phillips - Heber City Update b. Corbin Gordon - Update c. Jared Wright - Chamber Update d. Lisa Orme - Midway City Update e. Erik Rowland - Wasatch County Update f. Mark Nelson - Wasatch County Update g. Jason Whittaker -TAB Report h. Melissa Daymont - DWS 6. 2024 Meeting Schedule - Second, Monday at 3:30 August 12 -Setting Goals 2025 September 9 - present Winter/Spring Strategy October 14 - Preliminary Budget Presentation November 4 - (Veterans Day 11th ) Audit Review December 9 - Budget Hearing Motion to Adjourn: Jared Wright Second: Erik Rowland All in Favor Recurring Zoom Meeting Monthly: https://us02web.zoom.us/j/85144749908?pwd=Tzg3czcyWUJjMGV4ank3S2JmaFk0Zz09 Meeting ID: 851 4474 9908 Passcode: 424456

Notice of Special Accommodations (ADA)

In compliance with the Americans with Disabilities Act, individuals needing special accommodations (including auxiliary communicative aids and services) during this meeting should notify Dallin Koecher at 435-654-3666.

Notice of Electronic or Telephone Participation

NA

Meeting Information

Meeting Location

475 N Main
Heber City, UT 84032
Show in Apple Maps Show in Google Maps

Contact Name

Dallin KOECHER

Contact Email

dallin@gohebervalley.com

Notice Posting Details

Notice Posted On

September 05, 2024 02:30 PM

Notice Last Edited On

September 05, 2024 02:30 PM

Subscribe by Email

Subscription options will send you alerts regarding future notices posted by this Body.