General Information

Government Type

Special Service District

Entity

Heber Valley Tourism and Economic Development

Public Body

HVTED Board

Notice Information

Add Notice to Calendar

Notice Title

January 2021 HVTED Board Minutes

Notice Tags

Other

Notice Type(s)

Meeting

Event Start Date & Time

January 25, 2021 03:30 PM

Description/Agenda

1. Welcome and Approval of Minutes from December 14 a. Mark Nelson, Board Chairman Attendance: Mark Nelson Rachel Kahler Corbin Gordon Josh Wright Lisa Orme Dallin Koecher Jessica Broadhead Jana Brown Alison Rogers CRA Discussion: Matt Brower Reggan Jastrum Si Hutt Nicole Ferguson Motion to approve minutes: Rachel Kahler Second: Josh Wright Approved 2. Review Financials a. Profit and loss statements and Check detail - Alison Motion to approve financials: Rachel Kahler Second: Lisa Orme Approved 3. Tourism/Chamber Update a. Tourism Indicators - Jessica i. 2020 Web Traffic 8.53% down YOY ii. 2020 Total TRT (as of October) 1.855,085 - 10% down YOY iii. Newsletter Signups - 11502/Open Rate 15.1%/Click Through 2% iv. Hotels 1. Occupancy 40.32% 2. ADR $418 3. RFPs 37 v. Trip Planner 1. Users 3856 2. Avg. Duration 4.3 Days 3. Estimated ROI $32,000 vi. Visitation 1. State Parks - 2,147,000 2. Strawberry - 2,000,000 vii. Events 1. 75 2. Est. Attendance - 37,050 3. HVRR - 90,000 b. Jana Reports: i. 2020 - 37 RFP 1. Total estimates - about $4.3 million in hotel spending 2. 12 have booed for approx. $310,000 (hotel rooms) 3. 10 - assoc., 9 Sports, 7 Corp. 4-Reunion, 2 - Tour & Travel, 2 - Weddings, 1 Govern c. 2021 Goals - i. Launching Destination Collaborative - Look at in February ii. TAB Board role expansion 1. More people need to be involved in reviewing TRT to make recommendations to county - what code says - more discussion to come in February 2. We need to get prepared for the expansion of the County out around Jordanelle/North end of the valley 3. The way TRT is managed needs to be 'horizontal' with more people giving input iii. Destination development Actions d. Heber Valley Public Relations Manager review i. Above entry level - 3-5 years of experience ii. Open to telecommuting 4. Economic Development/Chamber of Commerce a. Heber City CRA Presentation - Matt Brower - PowerPoint presentation i. City council's priority is the Downtown/recreation-tourism area ii. In 1997, majority of retail sales took place along main street iii. 2015, retail sales are expanding, including Walmart, and more off Main Street iv. 2020, Due to Covid, lots of retail spending elsewhere v. 1700 people that live here, work here, 6175 drive out, 3714 drive in 1. CRA: political subdivisions of the state, created by the legislative body of a county or municipality for the purpose of stimulating new development and redevelopment 2. Governing body of a CRA is the members that created the CRA 3. CRA is authorized to create project areas and use property tax increment from a project area to help pay for infrastructure improvements, land acquisition, affordable housing, or other development projects 4. A CRA negotiates vi. Key Points 1. No new taxes 2. Economic development tool to encourage appropriate development or redevelopment 3. Is not intended to enhance developer profits, but rather to bridge the gap with what is supported by the market and the vision of the city 4. Intended to complement existing planning advising efforts 5. Widely used tool throughout most Utah communities b. Enterprise Zones - Dallin c. County Economic Snapshot - https://jobs.utah.gov/wi/insights/county/wasatch.html - Dallin 5. Board Reports (If Needed): a. Rachel Kahler - Heber City Update i. Vote on Feb 2 for North Village Overlay Zone 1. Anticipating it being approved, will move forward on density studies ii. Sorensen plot plan February 16 - 622 units, will start this spring b. Corbin Gordon - Update c. Josh Wright - Chamber Update i. More consistency between advisory board and office ii. February Luncheon - State of the Valley, March luncheon - Heber Roundup iii. After Hours mixer - February 11 @ Midway Mercantile d. Lisa Orme - Midway City Update e. Danny Goode - Wasatch County Update f. Mark Nelson - Wasatch County Update i. Interlocal meeting on January 27 with Heber City & Midway City to start talking about plans happening together ii. Fire District SSD/Emergency Management - 1 year ago fire district created advisory board. Should administrative control boards with constituents from area be created to oversee g. Cache Ferguson - TAB Report h. Brittany Cozens - DWS 6. 2021 Meeting Schedule - Second, Monday at 3:30 a. February 8 b. March 8 c. April 12 d. May 10 e. June 14 Motion to adjourn: Josh Second: Corbin Adjourned f. July 12 g. August 9 h. September 13 i. October 11 - Columbus Day j. November 8 k. December 13

Notice of Special Accommodations (ADA)

In compliance with the Americans with Disabilities Act, individuals needing special accommodations (including auxiliary communicative aids and services) during this meeting should notify Dallin Koecher at 435-654-3666.

Notice of Electronic or Telephone Participation

NA

Meeting Information

Meeting Location

475 N Main
Heber City, UT 84032
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Contact Name

Dallin KOECHER

Contact Email

dallin@gohebervalley.com

Notice Posting Details

Notice Posted On

February 08, 2021 02:31 PM

Notice Last Edited On

February 08, 2021 02:31 PM

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