General Information

Government Type

Special Service District

Entity

Heber Valley Tourism and Economic Development

Public Body

HVTED Board

Notice Information

Add Notice to Calendar

Notice Title

HVTED Board October 2020 Meeting - Minutes

Notice Tags

Other

Notice Type(s)

Meeting

Event Start Date & Time

October 19, 2020 03:30 PM

Description/Agenda

Board Meeting Agenda - October 19, 2020 - 3:30 pm 1. Welcome and Approval of Minutes from September 14 a. Mark Nelson, Board Chairman Attendance: Mark Nelson Lisa Orme Cache Ferguson Rachel Kahler via Zoom Marilyn Crittenden via Zoom Corbin Gordon via Zoom Jessica Broadhead Dallin Koecher Alison Rogers HUB Collective Plan PowerPoint presentation Approval of minutes: Lisa Motion Cache Second Approved 2. Review Financials a. Profit and loss statements and Check detail - Alison i. Incentive Grant payments - about 11k for September payout 1. All that Stuff in the Barn 2. Heber City Theatre 3. Moonstone LLC 4. Mountain View Family Eyecare 5. Mountain Refined Furnishings a. HVTED office is floating payments, and then is requesting reimbursement from county and cities b. MAG/Cares Grant i. 53 businesses applied ii. Restaurant Photo Shoot iii. Membership dues - waived outstanding membership dues until January iv. T.R.T - Amount being disbursed from county is short by ~14K a month 1. Taking allocation, subtract wages & benefits, should be 44K per month, only receiving 30K per month 2. Reaching out to Dustin & Barry to get to the bottom of the issue - is there a miscommunication somewhere? Motion to approve: Lisa motion Rachel second Approved b. Budget reviews - Dallin i. 2020 Amendment Plan 1. By December board meeting we will go over Amended budget ii. 2021 Draft Budget Review 1. Income a. Asking for the exact same for 2021 as we did in 2020. We want to be responsible but not lose any traction with progress made b. Increased Co-op ask to $152K c. 14K Rural county grant - County has received check of 95K - 14K is this office's portion d. $30K in TAB carry-over 2. Expenses a. Simplified categories, everything has a place b. 115K for Winter c. 190K for Three Season d. 107K for Meetings Marketing e. In State Marketing - 35K f. Research & Data - 16K g. 73,700 - Other Marketing h. Special Events - $120K i. Economic Development - 87,800 i. 50K destination development projects j. Chamber Programs - 51,500 - each program has own income/expense k. Maintenance & Ops - 472K i. Simplified categories l. 1,268,000 total budgeted amount i. Rachel Motion to send to county ii. Lisa second iii. Approved 3. Tourism/Chamber Update a. Tourism Indicators - Jessica i. July TRT Up compared to 2019 by 5%!!! ii. Still down YOY 14% iii. Still trending up for occupancy iv. 8 RFP in September/3 at current show for Jana 1. Food and Travel magazine reached out with awesome rate, money to spend in lieu of Jana attending meetings - full page ad & story on the Heber Valley 2. Partnership with iHeartRadio/97.1 ZHT a. Frankie from the morning show owns home in Timberlakes, he loves Heber Valley b. Jess went on a show on September 29 i. Analytics from that day show huge spike when on air at 10:00 c. Frankie was talking about restaurants during a different show, wondering if restaurants up here served brunch, Jess texted and he confirmed on air where brunch was available. d. Fox 13 always compliments us on how easy we are to work with e. Focusing on shifting marketing out of state, but some of the instate partnerships we would lose and not get as good of returns on 4. Economic Recovery a. CARES Act Recovery Plan Update - Dallin i. 53 businesses applied for MAG grant/1.6 Million dollars in asks ii. 974K in funds to give out iii. 43 businesses were awarded funding iv. Most businesses were funded at least 85% - 100% of asking 1. **Secondary conversation, wondering why Zermatt wasn't awarded/didn't apply for/didn't qualify for CARES grant - going to follow up about it 5. Board Reports (If Needed): a. Rachel Kahler - Heber City Update i. North Village Overlay Zone 1. Discussing in Council meeting on October 20 - Round 2 of discussions 2. Franco & Kahler met with planning - proposing an adjustment to zoning map to reduce the amount of density from the original proposal. Goal is to create a town center up by UVU campus - more density in donut shape around camps, neighborhood with open space 3. Reviewing cemetery master plan - buy a plot this year, prices will be increasing b. Corbin Gordon - Update i. Ongoing issue with Rocky Mountain Power - still pending with appellate court - possibility of getting that resolved is coming c. Josh Wright - Chamber Update i. Gala -Do we hold it? With the Governor's guideline changes, changes have to be made for gala to happen. Was going to be casino night, no entertainment yet. Each household will have to be seated feet apart, no business tables. 1. Rachel would like to see the chamber push to donate to the food bank or community foundation instead 2. Mark says yes - everyone wants an escape - find a way to do it! d. Lisa Orme - Midway City Update i. Wayfinding signs put to RFP and awarded - Mayor and Lisa meeting with next week ii. Rachel questioned if Mountain Spa recipient of conservation grant money - tentative approval 1. Lisa's family is recipient, so she recuses - Corbin answers a. Letter of intent to participate from Midway's open space bond b. Proposal to have 5 larger lots to sell - Resort core will be around where old Mt. Spa area - Mt. Spa left to the city e. Marilyn Crittenden - Wasatch County Update i. Working on project with Christensen Farms to get a park - hope is a park in subdivision - ii. Open space - county moving forward under strict guidelines - haven't heard a lot back yet Rachel thanks county for approving Heber Light & Power land swap, - tourism hub on 600 W 100 S next Ec. Dev. Area in valley, HLP swap land with county for 5 acres in cowboy village for parking lot county is using - hopes board will move forward with the plan for new building. Hopes for a food truck alley. f. Mark Nelson - Wasatch County Update g. Cache Ferguson - TAB Report h. Brittany Cozens - DWS - Not attending - only person in her office, attempting to hire someone, once she has help she will be able to attend meetings - is there an alternate that can come in her place? 6. Next Meeting Time: a. November 9 - 3:30 pm i. Motion to adjourn - Rachel ii. Second - Lisa iii. Adjourned

Notice of Special Accommodations (ADA)

In compliance with the Americans with Disabilities Act, individuals needing special accommodations (including auxiliary communicative aids and services) during this meeting should notify Dallin Koecher at 435-654-3666.

Notice of Electronic or Telephone Participation

NA

Meeting Information

Meeting Location

475 N Main
Heber City, UT 84032
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Contact Name

Dallin KOECHER

Contact Email

dallin@gohebervalley.com

Notice Posting Details

Notice Posted On

November 05, 2020 05:05 PM

Notice Last Edited On

November 05, 2020 05:05 PM

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