General Information

Government Type

Special Service District

Entity

Heber Valley Tourism and Economic Development

Public Body

HVTED Board

Notice Information

Add Notice to Calendar

Notice Title

HVTED Board Meeting Minutes February 10 2025

Notice Tags

Public Meetings

Notice Type(s)

Meeting

Event Start Date & Time

February 10, 2025 03:29 PM

Event End Date & Time

April 11, 2025 05:00 PM

Description/Agenda

1. Welcome a. Mark Nelson, Board Chairman b. Approval of Minutes from January 13, 2025 Minutes Motion Scott Second Lisa Passes 2. Review Financials a. Review of Finances and Check Detail Chamber Revenue Sponsorship: $72,000 value and $62,000 of cash beating previous year. $12,191.33 for Travel Guides $28,893. Jana for RFPs $21,000.00 Placer.ai $7,800.00 for Mid Utah Radio Motion Scott Second Corbin Passes 3. Director Reports Hire has happened for our Marketing position he will be starting on February 24th a. Dustin Grabau - Grant Writer Nancy O'Toole is a grant writer that works for Wasatch County, Heber City, and Midway City. She is paid through MAG. Should she be part of our HVTED office? The grants she is involved with are tourism and economic development. No net cost to our organization would come from the cities and the county. MAG has funding for Nancy and Don through the end of June. Nancy is asking to go up to 30 hours of work and would like $35 an hour. There is a single agreement that covers both Don and Nancy. If she was in the house, we could utilize her skills better. All entities have benefited from her work on grants. Nancy might be willing to train someone already in our office to help though special state ones that reside in our county, or the city or state would sponsor a grant for them. MAGS does meals on wheels, senior citizens, provides regional planning support, plus many more. Motion proposing a terms agreement. Heber City 50% Wasatch County 35% Midway City 15% Motion for the next steps to be taken Scott Second Lisa Approved b. Luke Bodensteiner - Soldier Hollow Presentation UCI approached Soldier Hollow to host a World Series Mountain Bike event. Soldier Hollow would take the mid-September spot in 2026. Sept 2026, 2027, 2028 Mountain Bike World Cup Monday through Monday weekend in September. Covered by Max and Turner Sports in the USA has a bigger TV presence in Europe. Most people come from Europe. Bike Fest is the only Continental Series here. 11,000 On Site Fan Attendance in 2024 expecting more in 2025. 7.6 million viewers in 2024 through broadcast. 10 million direct spending into the community through lodging etc. The average age in attendance was 38 however we can expect to have more. Park City Chamber and Utah Sports Commission are both sponsoring this event. Will have to build more features to bring it up to World Cup standards. 173 News Sources will come to the valley to report on this event. Wants to commit our sponsorship to this event. A similar presentation was given to our TTAB board, and they feel that Soldier Hollow was a great contributor to our community. This is not for needing money now it is a soft launch for money commitment come 2026. Suggestion is these funds come from restaurant tax to supplement and not take such a big hit to our tourism budget. Motion to support this Scott 4. Tourism Update a. Public Relations Update - Jessica T b. Tourism Indicators - Emailed 32 Visitors 166,870 Sessions on our site traffic 91.08% Engagement rate Facebook is the top referrer Top cities include Salt Lake, Englewood, Ashburn The top pages visited include Travel Planners, Soldier Hollow Tubing, Ice Castles Newsletters go to 31,608 subscribers Restaurant Tax in November was in a decline of 6.85% Statewide it was a 22.2% decline Room Tax collection in November declined 51.02% 3,556,148 in Room Tax for the YTD Occupancy rates dipped in November because of how Grand Hyatt reported January 1,400 to railroad, 1,700 HV Cheese 5. Economic Development/Chamber of Commerce a. Heber City Square Review b. Video review 6. Board Reports (If needed): a. Scott Phillips - Heber City Update b. Corbin Gordon - Update c. Spencer Coleman - Chamber Update d. Lisa Orme - Midway City Update e. Erik Rowland - Wasatch County Update f. Mark Nelson - Wasatch County Update g. -TAB Report h. Melissa Daymont - DWS 7. 2025 Meeting Schedule - Second, Monday at 3:30 a. Next Meeting March 10, b. April 14, May 12, June 9, July Canceled, August 11, September 8, October 13, November 10, December 8 Motion to close meeting Lisa Second Scott Approved

Notice of Special Accommodations (ADA)

In compliance with the Americans with Disabilities Act, individuals needing special accommodations (including auxiliary communicative aids and services) during this meeting should notify Dallin Koecher at 435-654-3666.

Notice of Electronic or Telephone Participation

NA

Meeting Information

Meeting Location

475 N Main Street
Heber City, UT 84032
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Contact Name

Dallin KOECHER

Contact Email

dallin@gohebervalley.com

Notice Posting Details

Notice Posted On

April 11, 2025 11:41 AM

Notice Last Edited On

April 11, 2025 11:41 AM

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