Heber Valley Tourism
Meeting Agenda - May 18, 2026 - 3:30 pm
1. Welcome
a. Mark Nelson, Board Chairman
Sid Ostergaard: Welcome, May 18th, 2026 at 3:35 p.m.
Lisa Orme
Corbin Gordon
Ryan Fritsche, representing Kathy Carr
Sid Ostergaard
Nate Hardesty
Mark Nelson
b. Approval of Minutes from March 9, 2026, Canceled April Meeting
Motion: Lisa Orem
Second: Nate Hardesty
All in Favor
2. Review Financials
a. Review of Finances and Check Detail - Dallin
Check Details: last two months, all on Par. Some cost to staff, reimbursement per diem.
Micro Grant checks starting to go out.
Ignition for marketing materials
$3268.00 For the Olympic Trip to Italy (Dallin)
CAMS: Economic Development funds: Lights for Town Square during the holidays.
Budget:
Still healthy. Red indicates budget is still healthy. Black indicates there may need to be adjustments for next year.
Chamber Revenue is healthy
Lateral end of the year is where adjustments may need to be made.
Utah Tourism Conference may exceed the $25,000 budget
Motion for Finances: Mark Nelson
2nd: Sid Ostergaard
All in Favor
3. Tourism Update
a. Tourism Indicators -
Restaurant Tax Collecton: Still seeing growth 8.64%
Room Tax Collection: up 6.23%
TRT Collection still holding
Average room rate decreased in March.
Occupancy remains steady
Supply and Demand:
Still holding approximately 50%
More rooms available with new hotels
4. Director Reports / Group Discussion
a. Visitor Center Landscape Bid
Bid from Park City Landscaping: Looking at low maintenance water, no rock garden, more water resistant, but rail fence.
Mark would like to see less grass. County maintains grass currently.
Rock around the whole building? Would like to maintain and have on the front side (Main Street) .
Bid came back at $57,000. Includes fence for the parking lot.
With out fence could be estimated around $28,000
Sid would like to see reduced grass
Working on getting a second bid. Will have that for the next HVTED meeting in June from BCM Landscaping.
b. Whereabout - Destination Development - Next steps -
i. Survey and attending HVTED Meetings
Feedback in surveys from Stakeholders.
5-6 questions
Vision objectives approximately 15 minutes
ii. Organization Strategy
One of the objectives is the next phase: Is it working for the office?
How to improve the organization
Is the chamber a distant third? Is the Chamber better off on its own.
#1 Tourism
#2 Chamber
#3 Economic Development
What are thoughts on this?
Lisa: Curious about funding sources for the specific departments. Where does the funding come from How much? The 3 offices feed off one another. Be careful not to lose funding sources.
Dallin, funding comes primarily from TRT. Little comes from grants.
Economic: Midway, Heber, and the County
Chamber: All stems from membership dues, sponsorships and other fees associated with the chamber.
What is best for our community and functions for the office. Do we have the right staff to meet the objectives in the office. Who is the next person that needs to be hired? Department? How to keep the office from going under.
Are there other strains on tourism and economic? How do we help grow business within? Encouraging actual growth.
Example: Wigglish closing . How to help business open and help bring closer to town?
Jana is currently only sales person for the office. Will need to eventually hire a second person. Help hotels from early to mid-week. Only busy days are covered.
The whole team is doing fantastic work. Most dedicated team yet.
Stress points from other board members
Does Whereabout have enough information What is the next step? Finishing up objectives. Stress test objectives with the HVTED Board.
c. Location of HVTED Meetings - Partner Tours
June, July and August HVTED attendance meetings. Does Mondays at 3:30 pm still work? Hop around to other locations to hold meetings? Visit tourism partners? Rotate locations? Share ideas to prioritize participation.
Thoughts on this idea?
Nate: moving around helps support local businesses
Erik: Open to the public as all meetings are. Make sure location can accommodate along with having internet. Send notice 24 hours, can send 1 week prior with notice of location.
MarK: Once a quarter, or twice a year and reach out to the public to come ask questions and be more involved.
Invite more people. Helps to make them feel more involved.
Topic: net objective, who should be involved? How to be involved? What experiences can the board share?
Lisa: BE MORE PROACTIVE 'who is HVTED?'
5. Board Reports (If needed):
a. Sid Ostergaard - Heber City Update
b. Corbin Gordon - Update
c. Kathy Carr - Chamber Update
d. Lisa Orme - Midway City Update
e. Erik Rowland - Wasatch County Update
f. Mark Nelson - Wasatch County Update
g. Nate Hardesty -TAB Report
Sid Ostergaard had to leave for another meeting
Corbin Gordon
Ryan Fritsche representing Kathy Carr for the Chamber Advisory board: Chamber Lunch May 19th. Updates on the Expo, Quality conversations, not quantity. Talked to every vendor. Follow through makes or breaks. Lots of positive feedback. Follow up, what is the sentiment now? How was their follow through? Chamber and office did an excellent job putting on the community expo. Double profits.
Erik Rowland
Mark Nelson: Chamber mixer was great at Spruce. Great location on the corner. Right kind of vibe for a Chamber Mixer.
Nate Hardesty
Lisa Orem: Nothing pressing. Thank you Dallin and the officefor doing the great work.
6. Proposed 2026 Meeting Schedule - Second, Monday at 3:30
- June 8
- July 13
- August 10
- September 14
- October 12
- November 9
- December 14
Next meeting Monday, June 8th 2026
Motion to Adjourn: Lisa Orem
2nd Erik Rowland
All in favor
Notice of Special Accommodations (ADA)
In compliance with the Americans with Disabilities Act, individuals needing special accommodations (including auxiliary communicative aids and services) during this meeting should notify Dallin Koecher at 435-654-3666.