General Information

Government Type

Special Service District

Entity

Heber Valley Tourism and Economic Development

Public Body

HVTED Board

Notice Information

Add Notice to Calendar

Notice Title

HVTED Board meeting Minutes February 2026

Notice Type(s)

Meeting

Event Start Date & Time

February 9, 2026 03:30 PM

Event End Date & Time

February 9, 2026 05:00 PM

Description/Agenda

Heber Valley Tourism Meeting Agenda - February 9, 2026 - 3:30 pm 1. Welcome a. Mark Nelson, Board Chairman Monday, February 9th, at 3:35 p.m. Sid - Zoom Corbin - Zoom Kathy - no Lisa - no Erik - Zoom Mark - yes Nate - no b. Approval of Minutes from December 8, 2025, and January 12, 2026 Minutes Motion to Approve - Sid 2nd Erik All in Favor to approve January 12th minutes 2. Review Financials a. Review of Finances and Check Detail - Jessica B Still cutting annual checks. Placer geo tracking info advertisement Treasure Valley and Whereabout travel are two consultants to help with Midway Business Alliance to provide one on one consulting up to 12 Businesses, Carry Smith. Budget: Not a lot of revenue = Balanced. Jana and Conferences and Trade Shows. Not a lot of Marketing has been spent. Red, white and blue paid upfront to secure. Income and expenditures .heritage days. Won't be applying for either grants. Remove from the budget. Mark asked if we could still apply for the grant to prepare of the following year. Wasatch County TAB fund a little less stingy. However have to have a purpose to use the funds. Branding and research. What does the community want. If the Tourism Office doesn't launch it then it won't get done. Community engagement, farmers market, etc. Any money in our budget for the America 250? Have not received any money, all apart of red white nd blue. 3 day event? Include Midway, Wallsburg, Charleston, etc. Finding the proper balance to promote. Approval of Financials: Motion to approve: Mark 2nd Corbin All in in favor 3. Tourism Update a. Tourism Indicators - Jessica B Tourism indicators emailed out. Finishing up 2025. Latest reporting was November 2025 111% for TRT b. Annual report - Dallin Success and Stability in Wasatch County, Chamber and Economic. March and April Facts and figures. Groups we manage and Boards Tourism numbers, sales, TRT, restaurant, and how things have grown. TRT grew 3 1/2 percent. Stable. TRT state wide is flat. On par for rest of the state. Sales tax and Restaurant still growing as more and more visitors come to our state/county. Discussion in regards to state legislation of a bill getting rid of restaurant tax. How would that look? Sales tax through County to make up for it? Tourism opposes the bill. 1.5 visitors pay for it along with all residents. Luxury tax. 2 million come to Strawberry 300 to events Growing but at the same time dropping due to AI Hotel occupancy 45.7 percent lower however starting to see more rooms for availability Wasatch County has the highest Daily rate in the state Group sales RFP to Heber Valley Chamber 11 ribbon cuttings Over view of 2025 Chamber sponsors Mixers, luncheons, community expo etc 2026 focusing on more involvement to get residents to attend the community Expo. Free hot dogs, soda, etc. Roonies Ice cream social Golf tournament successful, soldier hollow good, unemployment low Medium household $115 thousand Average home cost $1.5 millions Housing costs raise a large concern Job growth 2.7% Wages up 6.3% The top employer markets: Government, hospitality, construction trades Education is stable not much growth. For more information please Visit the 2025 annual report guide 4. Director Reports / Group Discussion More conversation with the board verse numbers a. 2026 Priorities/Goals - In your opinion, as a board member where do we lead and support What do you hope to accomplish How can our office be more involved? Sid: Going after grants, leading on the grants, insight money to help do some studies. Economic and what is needed from commercial and to what type of retail etc. Economic study for downtown Heber. Taracon contracted to help push Heber City Plaza. Presented 3 different options. Effects the whole valley. Will the stage be used more than last year? A lot depends on Cams. Higher a programmer through the city. If things are executed through the city, Rachel with Cams will help. Keep in mind everyone is understaffed. Over worked and rely on other programs. Corbin: Spoke about the money going in at the East Canyon. The Wealth is going to bleed down into Heber. Just briefly spoke about Midway transitioning into a new mayor. Erik: Is our office supporting Cams? How can we partner better or are we okay? Lots of potential opportunities. CAMS, imagine the Wagon Wheel, how is is best to roll it out? How to use existing, how to re establish. HVTED all play a large role. Bringing people to the table, meaning not doing all the work but getting help from other resources. Mark: Awesome growth in our county. What is in the name of the organization 'Heber Valley'. Is Black Rock and Jordanelle 'Heber Valley'? Do they consider themselves apart of the valley. They are in our County not Summit County. Promote our counties tourism not Summit County. Internally we have 3 search engines Deer Valley East, Midway, Heber Valley, etc. why do people come to Heber Valley. What do we have to offer? That is with the Destination Development Strategy. This was a discussion that Board members could just speak about what they feel, see, and hear. i. TRT Training What TRT can be used for: Transportation, resource, time and money. TRT can start being used for parking. Positively influenced and will further be discussed in the March meeting. ii. Board Priorities b. Whereabout - Destination Development - Strategy and Implementation by HVTED Board B. Whereabout-Destination Development-Strategy and Implementation by HVTED Board Helping revamp plan that was started in 2020. Needs to be rethought. Help with strategy and accountability. East Village/Jordanelle......is that the brand? If our brand no longer meets the needs, then what is Chamber Advisory Board Retreat: Building a destination based on destination culture and heritage. What is it? Define as a group. Treating Deer Valley East destination with a Destination. Brand to stand alone, figure out a way we ALL BENEFIT. Both Areas. Nate is interested in adding a tax back in. True collaboration Tiger Woods golf course, not Park City, it is Heber Valley. How to get everyone to plan annexation. As the budget grows, people will start coming more. Deer valley east is scaring deer valley. Deer Valley East will benefit Heber Valley. Mark from the office front of our mind, if there is a way to take the brand from Park City, then we need to own the brand. What is another term. Needs to be top of the list. Own it if we can. Culture and heritage is a big challenge to mark, trying to include the Jordanelle Basin. alfafa fields. How to put them together and make it work. PRESERVATION How can we keep urban East Village, culture down in quaint Heber Valley Culture great outdoors - heritage sheep herding, dairy farms, train - sid erik demonstrating there is an awakening in the valley - why is this important - conversations are crucial to have Need to define before others do it for us Corbin- Aspen billionaires playground. Money will start to defy the Heber Valley. Define us something different from Deer Valley. Erik, right now, Deer Valley East has triggered an avalanche. Its coming our way. What is important to us? Heber Valley Railroad officially has their liquor license. 5. Board Reports (If needed): a. Sid Ostergaard - Heber City Update b. Corbin Gordon - Update c. Kathy Carr - Chamber Update d. Lisa Orme - Midway City Update e. Erik Rowland - Wasatch County Update f. Mark Nelson - Wasatch County Update g. Nate Hardesty -TAB Report No Board reports since discussion was open and Board members spoke out. Next meeting March 9th at 3:30 Motion to adjourn: Corbin End: Erik All in Favor: ALL

Notice of Special Accommodations (ADA)

In compliance with the Americans with Disabilities Act, individuals needing special accommodations (including auxiliary communicative aids and services) during this meeting should notify Dallin Koecher at 435-654-3666.

Notice of Electronic or Telephone Participation

NA

Meeting Information

Meeting Location

475 N Main Street
Heber City, UT 84032
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Contact Name

Dallin KOECHER

Contact Email

dallin@gohebervalley.com

Notice Posting Details

Notice Posted On

May 08, 2026 10:51 AM

Notice Last Edited On

May 08, 2026 10:51 AM

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