UTAH BOARD OF TOURISM DEVELOPMENT
MEETING AGENDA
Thursday, Feb. 5, 2026, 2:30pm
Western Sports Park, 25 N. Sports Park Way, Farmington
Welcome & Introductions: Nathan Rafferty, Chair-2:30pm
Approval of Minutes: Nathan Rafferty, Chair-2:50pm
Managing Director Report-2:55pm
Natalie Randall, Managing Director, Utah Office of Tourism and Film Commission
Utah Film Commission-3:10pm
Incentive Program allocation $2,038,475 Motion for Approval
Virginia Pearce, Director, Utah Film Commission
Communications Team Update-3:20pm
CY2025 Public Relations Recap, CY2026 Plan and Trends
Anna Loughridge, Director of Communications, Utah Office of Tourism
Marketing Committee Report-3:40pm
Parks & Beyond Spring Campaign Plan, Marketing Updates
Ben Cook, Director of Marketing, Utah Office of Tourism
Announcements/Upcoming Events from Board-4:00pm
VISION
A state united in welcoming the world to experience Utah.
MISSION
To elevate life in Utah by advancing the visitor economy through marketing, development and stewardship.
Notice of Special Accommodations (ADA)
NOTICE OF SPECIAL ACCOMMODATION DURING PUBLIC MEETINGS
In compliance with the Americans with Disabilities Act, individuals needing special accommodations (including auxiliary communicative aids and services) during this meeting should notify Julia Barnhouse, (801) 538-1369.