UTAH BOARD OF TOURISM DEVELOPMENT
MEETING AGENDA
Salt Palace Convention Center - Room 255F
Salt Lake City
Friday, August 8, 2025 - 10am-12pm
Welcome & Introductions: Lesha Coltharp, Vice Chair - 10:00am
Approval of Minutes: Lesha Coltharp, Vice Chair - 10:10am
Managing Director Report: Natalie Randall, Utah Office of Tourism - 10:15am
Marketing Committee Report - 10:35am
Fiscal Year 2025/2026 Marketing Plan Motion for Approval
Ben Cook, Director of Marketing & Communications, Utah Office of Tourism
Utah Film Commission - 10:55am
Incentive Program allocation $1,652,758 Motion for Approval
Virginia Pearce, Director, Utah Film Commission
Co-op Committee Report - 11:15am
Recommendation to Award $4,156,892 Motion for Approval
Lesha Coltharp, Co-op Committee Chair, Board of Tourism Development
Announcements/Upcoming Events from Board - 11:35am
Public Comment - 11:45am
The next board meeting will be held virtually at 10am, Friday, September 12.
VISION
A state united in welcoming the world to experience awe-inspiring adventure.
MISSION
To elevate life in Utah by advancing the visitor economy through marketing, stewardship and destination development.
Notice of Special Accommodations (ADA)
NOTICE OF SPECIAL ACCOMMODATION DURING PUBLIC MEETINGS
In compliance with the Americans with Disabilities Act, individuals needing special accommodations (including auxiliary communicative aids and services) during this meeting should notify Julia Barnhouse, (801) 538-1369.