WASHINGTON D.C. (March 11, 2011) - Love Communications was featured on the red carpet tonight at the "Oscars of Political Advertising" to accept a national award for the firm's recent voter outreach campaign.
The firm won a 2011 Pollie Award from the American Association for Political Consultants for its Vote.Utah.Gov campaign for the Utah Lieutenant Governor's Office.
Winners were announced today at the 20th annual Pollie Awards at the Fairmont Hotel in Washington D.C. The annual awards represent the "best of the best in political communication." Agency President Tom Love and John Youngren, vice president of Strategic Communications, were on hand to pick up the firm's recognition for "Best Use of Humor" in the TV Public Affairs category.
"We had a lot of fun working on this campaign with Lieutenant Governor Greg Bell and his entire staff, and are honored that our hard work has been recognized nationally," Tom Love said. "We were able to design and execute a fun and creative voter outreach campaign that resonated with Utahns and helped drive them to the polls last November."
The Vote.Utah.Gov campaign included television and outdoor advertising, web design and social media outreach efforts. The Pollie specifically recognized the TV component of the campaign, which featured a humorous married couple asking questions about voting and driving people to the new Vote.Utah.Gov website.
The site received nearly 195,000 visits, including nearly 140,000 new visitors, and boasted 1.2 million page views by Election Day, Nov. 2.
"As the chief election officer for the State of Utah, I could not have been happier with Love's campaign," Lt. Governor Bell said. "People connected with our message and they visited our website - vote.utah.gov - in record numbers to register to vote, to find their polling place, to educate themselves on the issues and to see the final results on Election Night. Congratulations to the entire team at Love Communications for a job well done."
Love Communications is a full-service advertising and marketing firm based in Salt Lake City. The agency, which reported capitalized billings of approximately $33 million last year, currently employs 34 full-time staffers. The firm operates under the direction of partners Tom Love, Rich Love, Preston Wood and Alan Reighard.