Land
Water
Electricity

Land
We only get one chance to conserve critical land and then it is gone, forever altered for future generations. Governor Leavitt, as a major sponsor of the Utah Growth Summit in 1995, supporter of the Utah Quality Growth Commission, and honorary co-chair of Envision Utah, believes critical land conservation is important to our quality of life. Conservation of critical land also contributes to our long-term economic viability by keeping Utah an attractive place to live and conduct business.

Public values and benefits protected through land conservation include water quality, agriculture, wildlife habitat, scenic landscapes, and recreation. Governor Leavitt helped found and supports the work of the Utah Quality Growth Commission. This Commission has protected or restored approximately 24,000 acres of critical land throughout Utah since 1999.

Water
Utah is the second driest state in the nation and one of the fastest growing. To meet current and future water needs residents must adopt a water conservation ethic. Recent studies show there is significant opportunity to reduce water use in our state, primarily in landscape irrigation.

To increase awareness of the need for wise water use, Governor Leavitt has endorsed a collaborative effort between the state and local water agencies to conserve water. This effort includes a public information campaign to inform water users about the benefits of conservation and policy discussions on water development, distribution, and pricing.

Utah state government is leading by example. Governor Leavitt has directed all state agencies to refrain from watering their landscapes between 10:00 a.m. and 6:00 p.m. All Utahns are encouraged to do the same. In addition, the Division of Water Resources is studying and testing new technologies to promote more efficient watering practices. The price of water is also an important water conservation motivator. Governor Leavitt has encouraged conservancy districts and cities to review their water pricing policies to make sure they promote wise water use.

Electricity
Governor Leavitt's energy conservation campaign calls for proactive and strategic measures to stabilize rising electricity prices and maintain electric system reliability.

The goals of the campaign are to educate consumers on the value of conservation and efficiency; enlist the media and utilities in a campaign to provide information on practical, low-cost, voluntary steps individuals can take to reduce electricity; and, make state government lead by example to encourage wise energy use.

The campaign's principal program, PowerForward, empowers people and businesses to take voluntary steps necessary to reduce electricity use and fight back against high electricity prices.

The PowerForward partnership is a collaborative, statewide public information-based conservation campaign sponsored by the State of Utah, the media and Utah's public and investor owned utilities. The partnership provides real-time information to consumers on the days and times when conservation of electricity is necessary to maintain affordable and reliable supplies of electricity for Utah consumers.

The PowerForward alert network is keyed to three familiar colors: green, yellow and red. Each color is indicative of the level of energy conservation needed on a given day during peak and off-peak hours.

The PowerForward website, www.powerforward.utah.gov offers consumers practical information on voluntary low-cost and no-cost actions they can take to reduce non-essential electricity use.

The State of Utah leads by example. By Executive Order, it is the declared duty of every state employee to conserve electricity in the workplace.

The 2001 campaign's success can be measured in consumer contacts made, energy conservation achieved, and dollars saved. An estimated 4.4 million contacts were made by the media outreach campaign delivering PowerForward conservation message to consumers. On the five declared "Yellow" PowerForward days, Utah residents reduced their peak electricity demand by an average of 100 MW, representing electricity savings of over $640,000.