Jul 12 2012
SALT LAKE CITY - July 12, 2012 - Have you ever heard of Utah.gov? If so, it is not by coincidence. The state of Utah wants citizens to be aware of its official state website, Utah.gov, and the hundreds of government transactions that can be completed online. In an effort to get the word out, but spend very little money, Utah.gov deploys several inexpensive marketing tactics utilizing social media.
"State government serves the people of Utah best when it's accessible and responsive, and our social media efforts are one more way we ensure outstanding customer service," said Utah Governor Gary R. Herbert.
Because of Utah's innovative and effective social media campaign, Utah.Gov was selected as a 2012 GovMark Council Award winner. The GovMark Council Award focuses on government technology and information innovation recognizing those that, "facilitate advanced education, and provide a cohesive, representative voice to focus interaction with associated communities of interest." Utah.Gov was recognized as a leader in the Best Digital Program category.
"As Utah.Gov continually innovates to better serve Utah citizens and businesses, it's a top priority to communicate enhancements using effective Online and Social Media Elements," said Mark VanOrden, Utah Chief Information Officer. "With hundreds of services available, and new services added monthly, it's important as a State to promote citizen interaction with their government."
Utah.gov uses Social Media outlets such as, Facebook, Twitter, Google +, and YouTube in addition to local and national media coverage to educate citizens and encourage them to discover new information while interacting with state and local government agencies.
To find out more information about Utah.gov visit:
RSS feeds: http://www.utah.gov/connect/feeds.html
Utah blogs: http://www.utah.gov/blogs/
Utah.gov is the entry point to over 1000 online services and benefits over 2.7 million residents in the State of Utah. Utah.gov provides citizens and businesses with more convenient options for interacting with government. Through Utah.gov, citizens can find public meetings, renew their vehicle registration, buy a hunting and fishing license, register a business, find a transparent state budget, and much more. In 2010 alone, Utah.gov received an unprecedented 15 awards making it the nation's most honored state website.
Utah.gov is the official Web portal for the State of Utah (http://www.Utah.gov). It was ranked first in the nation in the Center for Digital Government's 2009 Best of the Web competition. It is managed and operated without tax funds through a public-private partnership between the state and Utah Interactive, the Salt Lake City-based official eGovernment partner for the state of Utah. Utah Interactive is part of eGovernment firm NIC's family of companies.
NIC (NASDAQ: EGOV) is the nation's leading provider of government Web sites, online services, and secure payment processing solutions. The company's innovative eGovernment services help reduce costs and increase efficiencies for government agencies, citizens, and businesses across the country. The NIC family of companies provides eGovernment solutions for more than 3,000 federal, state, and local agencies across the United States. Additional information is available at http://www.egov.com.