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Utah Governor Launches New Economic Development Office

News Release
July 01, 2005

Salt Lake City - Utah Governor Jon M. Huntsman, Jr. has launched the Governor's Office of Economic Development (GOED), effective today. The new office was created with the passage of HB 318 during the General Session of the Utah Legislature, which splits the Department of Community and Economic Development (DCED). The former Division of Business and Economic Development (DBED) and the Utah Division of Travel Development will form the new Governor's Office of Economic Development. The other agency created under the legislation is the Department of Community and Culture.

"Economic development is the cornerstone of my administration and I felt it was important to bring both business development and tourism into the Governor's Office," said Governor Huntsman. "Creating new jobs and increasing the number of tourists in Utah is vital to the economic viability of the state."

Chris Roybal, the governor's senior economic advisor, will oversee the new Governor's Office of Economic Development. Richard J. "Dick" Bradford, former deputy director of DCED, will be the director for the new economic office. Martin Frey, former senior manager for Silicon Valley-based Cisco Systems, has been appointed the managing director of Economic Development. Leigh von der Esch is the managing director for Tourism. She is the former director of the Utah Film Commission, which will be part of GOED.

Frey is responsible for creating, growing and recruiting companies in Utah, which includes the state's corporate recruitment, economic clusters and technology park development, university technology commercialization, international trade, incentives, rural development and procurement programs.

As the head of Tourism, von der Esch will manage Utah's brand and marketing strategy, film development, and sports marketing initiatives. The governor's soon-to-be-announced Energy Policy director will also be housed in the Governor's Office of Economic Development. For information on GOED, visit the agency's new website at Also, please refer to the attached organizational chart.

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